Over sixty Scottish breweries have launched in last six years. With so much excitement in the industry and International Women’s Day approaching, we’re shining a spotlight on the lassies leading the charge in Scottish brewing. What's more, you'll have the chance to meet and learn from all our featured women at the free "Women in Brewing Beer Fair" 6pm on Thursday, 8th March at Teviot Row House.
Traveling for the love of beer with The Wandering Hoptimist
Working with one of Scotland’s newest micro-breweries, Dani Mountain spends her days traveling to festivals, trade shows, distributors as well as local shops and pubs getting the word out about Cross Borders beer. As a freelance digital marketer she’s also responsible for building their brand on social media.
With the envy inducing nickname, The Wandering Hoptimist, and a job description to match, read on to hear Dani’s thoughts on Leeds, Lithuania, cheese and today’s Scottish brewing industry.
Is working in the beer industry different than what you thought it would be?
I knew more or less what I was getting into. A lot of smaller breweries may not understand the need for social media presence, for instance, or think they can just do it themselves, which is not always the case. It's certainly harder to prove your necessity sometimes but, lucky for me, the guys at Cross Borders appreciate and understand what it is that I bring to the team. My role has certainly changed in the past 15 months I've worked with them but it's the nature of the changing of the business as they grow. It certainly keeps things interesting!
Is this really the golden age of the Scottish beer?
Things are only just beginning for Scottish beer. At times, it's hard to understand how much of a difference there is between the beers south of the border and here but you can see people' perceptions are beginning to change. There is demand for Scottish styles and beers in export markets but I do hope more also gets to move within our own markets to build up that reputation and sense of pride with UK beer as a whole.
Quick Beer Q&A